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Choosing a new pair of eyeglasses can be a daunting task.

Making a decision on what style glasses you will be wearing for the next year until your vision is checked again can be stressful. This is one of the many reasons opticians are here for you. In many ways, this may be the most important task for the optician, because keeping you happy with the way you look motivates you to wear your glasses daily.

Most people’s reaction is to play it safe with new glasses and stick with something relatively similar to what they are currently wearing.

While not necessarily a bad decision, this isn’t something opticians try to promote. Opticians often spend time meeting with frame...

Don't be one of the thousands of parents every year who think, "I wish I had realized sooner that my child coudn't see properly!"

Did you know that early intervention in children's vision is the key to success?

• 80% of learning comes through vision.
• During the first year of life, and then again by age 3 or 4, each child needs a comprehensive eye exam.
• 6 months old is not too early.

Even though a school vision screening, nurse evaluation, or pediatrician screening is important, it doesn't take the place of a comprehensive eye exam by an eyecare professional. Some symptoms of an undetected vision problem include: decreased performance in school, aversion to reading,...